I help fintech teams turn complex, high-risk flows into clear, human experiences

I help fintech teams turn complex, high-risk flows into clear, human experiences

For identity, payments, and regulated journeys where trust decides everything.

  • "Ivan is an excellent UX writer with strong product expertise. He not only creates logical and crystal-clear communication in applications but also challenges product solutions, conducts research with users and strengthens the team with it. Ivan is able to motivate and lead the team, while staying deeply immersed in the product and working closely with designers."

    Yulia

    UXW and Communication Lead, Yandex Market

  • "Ivan was not just a UX writer for me, but a full-fledged creative partner. We worked well together and thought not only about the texts, but also about the meanings, user scenarios, and the overall feel of the product. He often went beyond text, helping with the discovery phase, participating in discussions about solutions, challenging us, and so on."

    Sveta

    Product Designer, Yandex Fintech

  • Ivan’s role feels like a perfect fit. I usually come with a rough flow, and he not only edits the copy but suggests improvements to the user journey through communication. He sees the whole picture, finds precise wording, listens to arguments, and helps us reach balanced decisions. Working with him is genuinely comfortable.

    Vadik

    Design Lead, Yandex Fintech

  • Ivan goes far beyond execution. He proactively dives into complex problems, simplifies them, and brings strong product thinking into communication. He’s open to collaboration, confident in his proposals, and consistently adds value — including testing and validating copy when the team lacks capacity. Reliable, thoughtful, and highly impactful.

    Eugene

    Product Designer, Yandex Fintech

  • "Ivan is an excellent UX writer with strong product expertise. He not only creates logical and crystal-clear communication in applications but also challenges product solutions, conducts research with users and strengthens the team with it. Ivan is able to motivate and lead the team, while staying deeply immersed in the product and working closely with designers."

    Yulia

    UXW and Communication Lead, Yandex Market

  • "Ivan was not just a UX writer for me, but a full-fledged creative partner. We worked well together and thought not only about the texts, but also about the meanings, user scenarios, and the overall feel of the product. He often went beyond text, helping with the discovery phase, participating in discussions about solutions, challenging us, and so on."

    Sveta

    Product Designer, Yandex Fintech

  • Ivan’s role feels like a perfect fit. I usually come with a rough flow, and he not only edits the copy but suggests improvements to the user journey through communication. He sees the whole picture, finds precise wording, listens to arguments, and helps us reach balanced decisions. Working with him is genuinely comfortable.

    Vadik

    Design Lead, Yandex Fintech

  • Ivan goes far beyond execution. He proactively dives into complex problems, simplifies them, and brings strong product thinking into communication. He’s open to collaboration, confident in his proposals, and consistently adds value — including testing and validating copy when the team lacks capacity. Reliable, thoughtful, and highly impactful.

    Eugene

    Product Designer, Yandex Fintech

  • "Ivan is an excellent UX writer with strong product expertise. He not only creates logical and crystal-clear communication in applications but also challenges product solutions, conducts research with users and strengthens the team with it. Ivan is able to motivate and lead the team, while staying deeply immersed in the product and working closely with designers."

    Yulia

    UXW and Communication Lead, Yandex Market

  • "Ivan was not just a UX writer for me, but a full-fledged creative partner. We worked well together and thought not only about the texts, but also about the meanings, user scenarios, and the overall feel of the product. He often went beyond text, helping with the discovery phase, participating in discussions about solutions, challenging us, and so on."

    Sveta

    Product Designer, Yandex Fintech

  • Ivan’s role feels like a perfect fit. I usually come with a rough flow, and he not only edits the copy but suggests improvements to the user journey through communication. He sees the whole picture, finds precise wording, listens to arguments, and helps us reach balanced decisions. Working with him is genuinely comfortable.

    Vadik

    Design Lead, Yandex Fintech

  • Ivan goes far beyond execution. He proactively dives into complex problems, simplifies them, and brings strong product thinking into communication. He’s open to collaboration, confident in his proposals, and consistently adds value — including testing and validating copy when the team lacks capacity. Reliable, thoughtful, and highly impactful.

    Eugene

    Product Designer, Yandex Fintech

Let’s talk.

If you’re building a fintech product where trust can’t fail.

ustyakin@gmail.com

Let’s talk.

If you’re building a fintech product where trust can’t fail.

ustyakin@gmail.com

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