Helping build trust and loyalty with language.
People don't trust what they don’t understand. I help teams reduce complexity and build trust in fintech products through language, structure, and system-level UX decisions.
UX Strategy
Clarifying product logic when trust, risk, and business goals collide.
Designing precise language for high-stakes fintech flows: identity, payments, security.
Making large fintech ecosystems feel coherent, predictable, and safe.
Latest work
"Ivan consistently exceeds expectations. He works autonomously, makes strong professional calls, and delivers results that genuinely impress the team."
Katya
CEO, Mygig
"You really went deep into the problem. It was a pleasure to read — thoughtful, structured, and professional. This is exactly the level of analysis that helps teams move forward."
Liam
Founder, Startlabs
"Ivan worked with us as a strategic partner, not just a UX writer. He helped shape meaning, user scenarios, and the overall product experience — and was deeply involved from discovery through decision-making."
Sveta
Product Designer, Yandex Fintech
Let’s talk.
If you’re building a fintech product where trust can’t fail.
ustyakin@gmail.com